Hello, I'm Usama.

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Here's some stuff I've done:

UX Stuff

I founded a micro-agency called dli5, (design like i’m 5) where I do a bunch of research and UX design​

Some of my UX work:

Mauwin

Designing financial services for novice technology users My favorite project. I conducted the research (a ton of it!), handled the UX, and did post-design testing.

Mauwin

Designing financial services for novice technology users My favorite project. I conducted the research (a ton of it!), handled the UX, and did post-design testing.

Like what you see? Here are some other projects I worked on.

And here’s some of the verticals I’ve been involved in - spanning clients in the US, Europe, Australia, and Pakistan.

Oh, I won an award too:

Teaching and Education​

I like to pass on what I learn.

That’s why one-half of dli5’s is to educate everyone on UX challenges.

Here’s some of my publicly available UX audits, done for fun and meant to educate

And I’ve compiled a mega-list of UX resources that I used to learn the trade, so others can follow:

Designing financial services for novice technology users My favorite project. I conducted the research (a ton of it!), handled the UX, and did post-design testing.

I’m also visiting faculty at LUMS, where I teach undergrads psychology- and design-based courses.

It’s my way of passing on my privilege, and keeping my academic and real-world knowledge in sync.

Here’s a few syllabi/reading lists, if you’re into this sort of thing:

PSY 313: The Psychology of Technology
PSY 306: Consumer Psychology
DISC 323: Decision Behavior
PSY 100: Intro to Psychology

And here’s my teaching philosophy/portfolio that won me the Vice Chancellor’s Award for Teaching Excellence

Writing

I dabble in writing about UX, psychology, and design

I was also published in the QRCA Views international qualitative research magazine:

Subscribe to my Substack newsletter, where maybe I’ll write something once every few months:

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